PSCars.com Car Configurator Provides Unique Benefits

PSCars.com Car Configurator Provides Unique Benefits to Online Vehicle Shoppers and Auto Dealers

PSCars.com today revealed its new CarConfigurator package that allows online vehicle buyers the opportunity to build the new or used car of their choice and gives auto dealers an opportunity to interact with buyers during this important stage of the online shopping process.

PSCars.com is offering demos of its Car Configurator and other elements of its online vehicle shopping platform for auto dealers at the Digital Dealer Conference & Exposition (April 19-21, 2011), at Booth #335 in Orlando, FL.

"We've designed the Car Configurator to be the most technologically advanced and functionally user-friendly tool available on the market," says Paola Urrutia, Marketing Coordinator at PSCars.com. "For dealers, the Car Configurator offers a compelling and uncluttered branding opportunity to connect with customers and close deals."

The Car Configurator is a unique, 3D, single-panel user interface that allows consumers to build the vehicle of their dreams. It offers advanced features unlike any other platform currently available and enables the consumer to configure both new and pre-owned vehicles; with PSCars.com the consumer can not only configure the current model year, but a vehicle from any model year back to 2001. They can select interior and exterior colors, trim options and packages, and accessories for their vehicle. The Car Configurator also allows consumers the ability to compare their vehicle of choice with other makes and models, offering drill-downs on key elements such as leg room, head room and trunk space.

Consumers access the Car Configurator through the PSCars.com site and social media spaces, such as Facebook. In test markets, the Car Configurator has proven a winner, with many consumers using the "share" option to show off their custom-built vehicle to friends and family.

For dealers, the PSCars.com Car Configurator offers a unique online vehicle merchandising opportunity on two fronts:

1.  The Car Configurator is designed to offer participating dealers exclusive branding and multiple customer touch-points to interact with online shoppers as they configure a vehicle and move to purchasing decisions. The "touch points" include queries for test drives, live chats with salespeople and options for vehicle shoppers to submit their vehicle of choice to a dealer to make an offer and close a deal.

2.  The Car Configurator offers dealers insights into the types of vehicles and options vehicle buyers in their market areas want to purchase. (In California, for example, the top consumer-configured new vehicles in early April were the 2011 Chevrolet Camaro, the 2011 Chevrolet Cruze and the 2011 Mercedes C 300. The top three configured used vehicles were the 2008Nissan Altima, the 2008 Honda Civic and the 2008 Toyota Camry.)

"The data we collect on consumer vehicle preferences can be a valuable complement to dealers' inventory management decisions," Urrutia says. "We believe we're capturing the pulse of buyers more effectively than other online vehicle shopping sites."

The PSCars.com Car Configurator package is part of the company's vision to transform online vehicle shopping through a content- and technology-rich experience for consumers and an exclusive, uncluttered branding and merchandising environment for dealers. The company anticipates significant growth in 2011 as it launches a national consumer advertising campaign and builds its partnerships with franchised dealers.

About PSCars.com: (http://www.pscars.com):

PSCars.com offers a revolution in online vehicle shopping for dealers and consumers. Blending the best of experiential and 3D technologies, PSCars.com provides research and shopping features like its New Car Showcase, Used Car Showcase, Car Configurator and Negotiator to provide a self-directed, 'no scroll' shopping experience for consumers and a branded, no-clutter sales environment for dealers to serve customers and close deals. PSCars.com is part of the Practical Systems™ family of applications, which combines today's technology with real life needs to create a more positive experience for online consumers and retailers.